Aveeno content

︎︎︎Art direction
︎︎︎Photography
︎︎︎Content production & creation
︎︎︎Design
︎︎︎Strategy & planning
︎︎︎Content Management

Brief: Developing and managing Aveeno’s content plan for the Swedish market. The goal was to strengthen Aveeno’s presence on social media and create engaging content that aligned with the brand’s core values and resonated with its target audience.

Strategy & Process: With a comprehensive strategy and planning phase, analyzing the market, evaluating competitors, identifying key trends, and crafting a content strategy on both annual and monthly bases. Our focus was to establish a well-thought-out flow of organic content designed to build long-term engagement with the audience.

Content production: Throughout the year, we produced weekly activations featuring a mix of posts, stories, influencer collabs and reels. The content was carefully designed to reflect Aveeno’s brand identity through visual storytelling and curated imagery. We combined in-house photography with creative production to deliver compelling content tailored to the target audience’s needs and the specific demands.

Monitoring & Optimization: Through continuous monitoring, we kept track of brand mentions, influencer activities, and ongoing trends. We also managed post boosts and ensured the content was optimized for maximum impact. Insights and findings were regularly shared with Aveeno through quarterly and annual reports to ensure alignment with their objectives.

Click on link below to see Aveeno’s instagram feed, stories and reels.