︎︎︎Art direction
︎︎︎Event identity
︎︎︎Place branding
︎︎︎Design

Brief: Developing and executing a distinctive influencer event to launch Excellence Mild & Creamy 50%. The goal was to craft a memorable, immersive experience that would connect influencers to the product on a sensory level, bringing the pairing concept to life through a curated chocolate tasting session that resonated with the brand’s values and captivated its target audience.

Design: The design emphasizes simplicity and elegance, balancing modern and traditional elements to align seamlessly with Lindt’s established identity. This identity was applied across invitations, social media, presentations, and other materials.

Concept & Strategy: To bring the pairing concept to life, we created a curated chocolate tasting event where influencers could explore and savor the unique qualities of Excellence Mild & Creamy 50% in an engaging, immersive setting. The experience highlighted the product’s creamy, mild profile while pairing it with complementary flavors.

Event execution: The tasting session took place in a warm, elegant venue that reflected the brand’s richness. Influencers were guided through a sensory journey, sampling curated pairings that highlighted the chocolate’s flavor, with insights from a sommelier and chocolatier. This multi-dimensional experience emphasized the product’s quality and left a
lasting impression.

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