The Labyrinth  

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︎︎︎During my time at Garbergs for Barncancerfonden (The Swedish Childhood Cancer Foundation).
︎︎︎Idea sketch

Brief: To create a campaign that raises awareness for children’s cancer. Making more people sponsors for the important research work and cause in the fight against children’s cancer.

Insight: Living with cancer diagnoses is like living in a state of imprisonment.

Solution: Visualize how cancer diagnoses are experienced through the feeling of imprisonment inside a labyrinth. The labyrinth works as a metaphor for cancer and inside the labyrinth you see the children trying to get out. They might succeed with the kindness of strangers. 

Storyboard 

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Everytime someone swish, the walls starts to break down the labyrinth and more children can get out.