Reflix
︎︎︎D&AD entry.
︎︎︎Individual project - from strategy, idea to execution.
︎︎︎Individual project - from strategy, idea to execution.
Brief: Develop a campaign that speaks to 18-34 year olds and get them talking about films and series on Netflix.
Insight: Netflix believes that great stories are universal. Today many people communicate in memes, referencing to a tune or a catchphrase both online and irl. It's hard to communicate with others when you don't understand the references.
Solution: Introducing Reflix, the universal language of great stories. We make pop-culture references accessible and easier to understand. It’s like GIFs but instead of images you can send audio.
Insight: Netflix believes that great stories are universal. Today many people communicate in memes, referencing to a tune or a catchphrase both online and irl. It's hard to communicate with others when you don't understand the references.
Solution: Introducing Reflix, the universal language of great stories. We make pop-culture references accessible and easier to understand. It’s like GIFs but instead of images you can send audio.
Launch Case︎︎︎
Youtube Pre-roll
TikTok
Out of Home
