SEK or Steps

︎︎︎During my internship at M&C Saatchi

Brief: Create an activation campaign for Zound Industries.

Insight: Adidas headphones FWD-01 is specially crafted for movement. Let’s get more people moving.

Solution: SEK or Steps, an idea based on movement as payment.

Starting Points

Placing our communication 10 000 steps away from the finish line, Adidas Concept Store.

Starting points such as: Hallonbergens subway station, Älvsjö station, Fruängens, Enskede IP, Åkeshov and Bredäng Centrum.