Sh!t in Sweden
︎︎︎During my internship at Forsman & Bodenfors for Visit Sweden.
Brief: To raise awareness for Sweden as a country and make people curious about travelling to Sweden.
Insight: If you compare Sweden to other countries, we don’t have specific tourist attractions that we’re known for but we live in a beautiful country with breathtaking views.
Solution: Sh!t in Sweden - A unique invitation to the best views Sweden has to offer. To showcase the beauty of swedish landscape we've launched a book called Sh!t in Sweden. A photo book offering the best views Sweden has to offer.
What really sets the country's nature apart from the rest are outdoor toilets with the the most spectacular views. These scenic spots - small, remote, an lacking in plumbing are a curious quirk in swedish landscape, and offers some of the best panoramas in the country.
Insight: If you compare Sweden to other countries, we don’t have specific tourist attractions that we’re known for but we live in a beautiful country with breathtaking views.
Solution: Sh!t in Sweden - A unique invitation to the best views Sweden has to offer. To showcase the beauty of swedish landscape we've launched a book called Sh!t in Sweden. A photo book offering the best views Sweden has to offer.
What really sets the country's nature apart from the rest are outdoor toilets with the the most spectacular views. These scenic spots - small, remote, an lacking in plumbing are a curious quirk in swedish landscape, and offers some of the best panoramas in the country.
Photo Book
Stories
