Brief: Launch audiobooks in a big way by authentically connecting with Gen Z and showing them Spotify is more than just music.

Insight: There’s no platform for the audiobook community out there. The target group, Gen Z’ers love to connect, and by choosing Spotify as their audiobook platform, they get a whole community alongside when joining.

Solution: Spotify Club - An audiobook club for fans to connect. Users can connect, discuss and connect through audiobooks. See your audio compatibility and make new friends. 

Launch Case︎︎︎